I am a multidisciplinary designer with a strong proficiency in digital and graphic design. I am a big believer of research and data-backed insights, as it helps me make informed creative strategies and decisions.

As a hands-on creative, I enjoy pushing boundaries and tackling challenges during the creative process. I have a knack for details and I strive to deliver engaging work that is tailored for different platforms and mediums.

With more than 5 years of experience working as a creative, I have had the opportunity to work on a multitude of projects—spanning across both digital and traditional mediums—for clients such as Porsche, McDonald’s, Disney+, Singapore Grand Prix and more.

Currently, I am a Creative Manager in the Digital, Analytics and Content Team at GOLIN Singapore, where I head the design process for digital campaigns and social content, providing design solutions to our clients. I also develop campaign visuals, brand identities and provide design solutions for pitches.

Previously at Strategic Public Relations Group (SPRG) and Supermarket Creatives.