CNY AR Invite Card
Art Direction, Creative Concept, Experiential Design
Technological trends shaping old traditions.
OCBC Bank is one of Singapore’s most established banks, and digitalisation has played – and continues to be – key to its success.
To celebrate Chinese New Year and introduce the digitalisation of its instant loan initiatives, OCBC invited their business partners to an appreciation dinner. Following the theme of technological trends shaping old traditions, the traditional invite card was given a digital twist: To unlock the invitation with a mobile phone, hinting at the new digitalisation of OCBC’s new initiatives in the Year of the Rat.