McDonald's Curry Sauce
Client: McDonald’s Singapore
Creative Concept, Illustration
McDonald’s Curry Sauce is no doubt the nation’s favourite condiment.
Alongside the launch of Spicy Chicken McNuggets, McDonald’s rolled out the bottled version of it’s Curry Sauce. As a part of this special launch, I conceptualised and illustrated the packaging for media drops, accompanied with a manual on creative ways to enjoy the Curry Sauce — with its nuggets and across other food offerings — to create hype around the product.