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Come home to McDonald’s

Client: McDonald’s SG
Creative Concept, Social Content

Come home to McDonald’s.
Celebrating 40 years in Singapore.

‘Come home to McDonald’s’ is the theme of a year-long campaign from DDB, launched to celebrate the fast-food chain’s 40th anniversary in Singapore. The challenge was to repurpose the campaign key visual and also the archived images into social assets. I conceptualised a series of animated social posts to celebrate McDonald's anniversary since it opened its first location at Liat Towers in 1979.