Aptamil x Lazada Super Brand Day
Aptamil
Art Direction, Visual Identity
In a modern world that has many new opportunities, risks and threats, Aptamil seeks to shape fitter futures for all babies by building their resilience for the future.
Sharing the vision to bettering lives and building resilience for a future-ready generation, Lazada hosted Aptamil on an exclusive Super Brand Day online landing page.
I was tasked to develop a visual identity for the partnership, to be cascaded to SEA markets. With the Resilience theme in mind, I worked on the key visual direction and produced digital collaterals to be used across the Lazada brand page and the mobile app.
Each resilience trait is illustrated to display the potential of stretching the child through purposeful experience, equipping her with the skills to turn challenges into assets in a fast changing, progressing, yet ambiguous world.
Each resilience trait is illustrated to display the potential of stretching the child through purposeful experience, equipping her with the skills to turn challenges into assets in a fast changing, progressing, yet ambiguous world.
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